The study takes into consideration that globalisation and the digital revolution have undoubtedly changed the way people purchase and consume goods, including books, thus transforming today's retail environment and customers' buying habits. In response, the study draws on data from the 9500 respondents who took part in the study’s online quantitative survey, which was conducted across 19 countries. This gives us unique insights and the possibility to compare current trends and consumers’ attitudes to book-buying in the 19 countries surveyed. Topics include:

• Book buying and reading habits
• Top 5 most purchased genres across all sales channels
• Places of purchase and reasons to purchase in physical bookshops

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